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Basis builds production-grade AI agents that perform end-to-end work for accounting firms. The company recently raised $100M at >$1B valuation with backing from Khosla Ventures, Accel, Google Ventures, and prominent technical leaders.
In this role, you'll lead Basis's content strategy and execution, reporting to the Head of Content. You'll own the written side of all content initiatives, with a focus on becoming the go-to resource for accountants and finance leaders.
Key responsibilities:
- Own social media strategy and execution on LinkedIn and X, with room to expand to other platforms
- Research, interview, and write customer case studies end-to-end, turning customer conversations into sales-enabling proof points
- Create content for diverse audiences: CFOs and controllers at lean in-house teams, partners at large accounting firms, and finance leaders across the profession
- Develop content with generative AI optimization (GEO) in mind—structure research, writing, and distribution to earn visibility and citation in LLM responses
- Build marketing motions from zero to one for the sales team, creating assets and programs that generate pipeline
- Test new content formats (newsletters, podcasts, live events) with discipline, measure results honestly, and scale what works
- Use AI tools (Claude, etc.) to research, draft, edit, repurpose, and produce assets independently—you'll build your own graphics, slides, and landing page copy rather than waiting on design support
Success metrics include: establishing Basis as the first name accountants think of for quality content; earning visibility in AI assistant answers about AI in accounting; growing followers and engagement on LinkedIn and X; building a library of customer case studies that sales uses repeatedly; demonstrating content's contribution to qualified pipeline; testing and scaling new channels; and creating a compounding asset library where each major piece generates downstream assets.
REQUIREMENTS:
- 5–7+ years of professional writing or content marketing experience
- 2+ years in-house at a company (not agency or freelance)
- Portfolio demonstrating speed and range, not just polish
- In-person 5 days per week in the Flatiron office (NYC)
DESIRABLE EXPERIENCE:
- Audience building: newsletter, channel, or show grown from zero with documented metrics
- GEO and organic search: demonstrated work moving visibility in AI assistants or search results
- Case study craft: customer stories researched and written that sales teams used repeatedly
- Pipeline attribution: content programs tied to qualified pipeline or closed revenue
- New channel launch: hands-on experience launching newsletters, podcasts, or live formats
- AI leverage: systems, workflows, or prompt libraries built to increase output
- Accounting industry familiarity: knowledge of accounting firm and in-house finance buyer personas, and the creators/publications they follow
