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Handshake is the career network for the AI economy, serving 25 million knowledge workers, 1,600 educational institutions, and 1 million employers (including 100% of the Fortune 50). The company tripled ARR in 2025 and is now building a new business that helps companies securely license high-quality, non-public operational data to leading AI labs.
This is the founding marketing leadership role for the supply side of this new data marketplace. You will own the complete marketing strategy and execution, setting segmentation, positioning, channel priorities, and investment decisions. You will build and optimize the acquisition funnel across paid, outbound, referral, partner, product, and lifecycle channels, measuring success through qualified pipeline and revenue.
You will launch the first campaigns, landing pages, nurture programs, and sales materials while creating playbooks for scaling. You'll develop distinct go-to-market motions for high-velocity opportunities, strategic deals, and partner-led acquisition. You'll also establish the enrichment, intent, automation, attribution, and reporting systems needed to scale.
You will work directly with Handshake's senior leadership team and across sales, operations, product, and legal. You have the autonomy to build a new growth engine from the ground up, with support from Handshake's broader marketing organization. As the business and GTM motion prove out, there may be an opportunity to shape and lead a dedicated marketing team.
Handshake offers equity in a fast-growing company, competitive compensation with 401(k) match, paid parental leave, fertility benefits, medical/dental/vision, mental health support, $500 wellness stipend, $2,000 learning stipend, flexible PTO, 15 holidays plus 2 flex days, and remote/office flexibility with free lunch and gym access at the SF office.
REQUIREMENTS:
- 7+ years in B2B growth, demand generation, or full-stack marketing, including recent hands-on campaign execution and acquisition system building
- Proven track record building an acquisition motion from zero to one; ability to explain what you built, how you found the audience, which channels worked, and how it contributed to closed business
- Strong command of funnel math and business economics; ability to build forecasts, explain stage-by-stage conversion and timing, and reconcile performance against plan
- Ability to work directly with data using SQL, spreadsheets, and analytics tools; can investigate unexpected results and design experiments with clear understanding of sample size and uncertainty
- Practical fluency with modern growth tools, AI, and automation; experience implementing workflows across multiple systems and comfort with APIs, webhooks, and low-code tools
- Creative channel judgment; proven ability to identify promising audiences, distribution partners, or acquisition channels beyond standard playbooks and turn them into measurable results
- Strong messaging and conversion instincts; ability to translate complex offerings into credible, compelling messaging for founders and business leaders
- Experience working closely with SDR and sales teams with shared accountability for qualification, deal progression, and closed business
BONUS:
- Experience acquiring suppliers or partners for a marketplace
- Experience marketing to founders, SMBs, or privately held companies
- Built referral, channel, alliance, or ecosystem programs
- Experience with offerings requiring education, trust, and multiple stakeholders to close
- Comfortable using lightweight scripting to connect tools or analyze data
