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CloudX is building an AI-native supply-side advertising platform for mobile publishers. The company recently raised $30M Series A and is led by founders who previously built MoPub (acquired by Twitter for $350M) and MAX. The platform combines verifiably fair auctions with AI-native product experience to give publishers unprecedented control over monetization.
As the first marketing hire, you'll own the entire marketing function end-to-end as a hands-on individual contributor. You'll work directly with founders and have budget for agencies, freelancers, and tools rather than headcount. The role is remote within the US with a strong preference for New York City, where you can work in-person with founders at the office.
Key responsibilities include:
- Positioning and narrative: own how CloudX is described across website, sales decks, and social media. Translate technical differentiation (verifiably fair auctions, monetization as code, CloudX agent) into compelling stories for mobile publishers.
- Video production: produce short product videos (under 1 minute) that demonstrate impressive product capabilities. Script, storyboard, direct, and edit videos yourself or with freelancers for every launch.
- Website ownership: manage cloudx.io end-to-end, working with Product Designer and shipping changes directly. Keep site, social, and collateral consistent and sharp.
- Case studies: partner with Partner Success to identify publishers with strong results, secure testimonials, and develop case studies for BD.
- Product launches: run launches from start to finish, coordinating with Product and Engineering on timing and messaging. Produce blog posts, videos, and social series.
- Events: evaluate industry events, manage booth presence, secure speaking slots, organize dinners, and drive follow-up pipeline conversion.
- Customer advisory board: build and run a CAB of key publishers, owning cadence, agenda, and feedback loops to Product.
Requirements:
- Builder mentality: experience running marketing at early-stage B2B company, ideally as first or only marketer. Ability to write posts, cut videos, ship landing pages, and set up analytics independently.
- Exceptional writer: clear, persuasive writing about complex technical subjects for diverse audiences (engineers, publisher executives, industry). Writing with point of view.
- Technical fluency: comfortable explaining SDKs, auctions, bidding dynamics. Can engage with engineers on product description.
- Metrics-driven: understand which metrics matter at each stage, instrument work, and kill underperforming initiatives.
- AI forward: pragmatic use of AI tools to move faster and automate busywork. Real sense of current model capabilities and limitations.
- Early-stage mentality: grit, determination, good taste in speed vs. polish tradeoffs. Self-directed problem-solving.
Preferred qualifications:
- Adtech or mobile experience: marketing to mobile publishers/app developers, or experience at ad network, exchange, SSP, or mediation platform.
- Developer marketing experience: marketed products where developers are buyer or user (SDKs, APIs, infrastructure, developer platforms).
- Video and design skills: ability to produce product videos or launch graphics to high standard.
