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Deliveroo is seeking a Marketing Executive, Value & Promotions to join the Marketing team in Dubai (hybrid role). You will report to the Senior Marketing Manager, Value & Promotions for the Middle East and own the day-to-day delivery and performance of promotional and incentive campaigns.
In this role, you will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global teams to build promotional plans that improve customer experience and drive operational excellence. Key responsibilities include:
- Execute the Middle East promotional calendar, translating quarterly plans into targeted campaigns across the customer lifecycle (acquisition, activation, retention, win-back)
- Develop promotional strategies focused on value propositions that change customer behavior and drive ROI
- Collaborate with CRM and Tech teams to build and deploy in-app and lifecycle campaigns with precise targeting
- Own end-to-end campaign setup including eligibility, caps, dates, and copy to ensure accurate, on-time delivery
- Partner with Data Science to translate customer and performance data into relevant promotional mechanics
- Track campaign-level budgets and reporting, flagging ROI or margin impacts that deviate from plan
- Conduct weekly performance reporting on in-flight campaigns and post-campaign analysis
- Design and run local test-and-learn experiments to feed insights into broader promotional strategy
- Monitor competitor trends and market activity to keep offers competitive and well-positioned
- Champion customer advocacy, ensuring promotions deliver genuine value
You should have 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within high-growth technology, marketplace, e-commerce, or consumer platforms. Strong commercial acumen is essential—you must understand core metrics (CAC, LTV, GMV, margin impact) and how promotional decisions influence them. You'll need proficiency in Excel, Google Sheets, and BI tools like Looker, plus experience running A/B tests. Excellent organizational skills, attention to detail, and the ability to manage multiple cross-functional stakeholders are critical. A Bachelor's degree in Marketing, Business, Economics, Analytics, or related field is required. Fluent English is mandatory; Arabic language skills are advantageous.
