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Sidecar Health is transforming health insurance by making excellent healthcare affordable and accessible. The company is seeking a Marketing & Events Coordinator to join the Broker & Partnership Marketing team, which runs a full calendar of national and regional conferences, sponsorships, and broker-facing events (FL SHRM, national SHRM, GA NABIP, GCHR, golf tournaments, and more) that drive pipeline for the broker channel.
This role owns end-to-end event execution and flexes into broader marketing support during lighter stretches of the calendar, allowing the Director to focus on broker relationships, channel strategy, and program growth. The coordinator will manage the full conference calendar, vendor relationships, budgets, and on-site logistics with minimal oversight once direction is set.
Key responsibilities include:
- End-to-end event execution: own the conference calendar; manage timelines, budgets, and vendor relationships from initial planning through post-event wrap-up
- Vendor management & negotiation: source and negotiate with vendors for booth activations, swag, signage, and lead capture activity; own the vendor relationship, not just order-placing
- Budget ownership: manage event-specific budgets, track spend against plan, and flag variances proactively
- On-site event management: represent Sidecar Health at conferences and sponsorship events (travel required, estimated 20-30%); manage booth setup, staffing coordination, and day-of logistics
- Lead capture & RSM handoff: own the post-event pipeline; process booth-captured leads, build and maintain RSM outreach toolkits, and track follow-up cadence completion through to conversion
- Sponsorship & partnership logistics: manage sponsorship deliverables (golf tournaments, association partnerships) including gifting, signage, and relationship follow-up
- Marketing collateral & asset management: maintain the broker collateral library (one-pagers, toolkits, presentations); keep materials current and on-brand
- Campaign & digital support: assist with email marketing, marketing automation platform upkeep (HubSpot/Pardot-equivalent tools), and light social/content support
- Cross-functional coordination: partner closely with Sales/RSMs, the CMO's office, and outside vendors; keep Jira/SharePoint project tracking current
- Continuous improvement: build repeatable playbooks and vendor spec libraries so each event doesn't start from scratch
The role requires residency in GA, OH, TX, or FL with up to 30% travel, heaviest in Q3 and around key sponsored events. Reports directly to the Director of Broker & Partnership Marketing with no direct reports initially, though potential to grow the function exists.
REQUIREMENTS:
- 3+ years of experience in event planning/coordination or marketing coordination, ideally in B2B, healthcare, or insurance/broker-facing marketing
- Proven vendor negotiation experience: has managed budgets and vendor relationships independently, not just executed against someone else's plan
- Comfortable traveling to and running events on-site; able to manage high-pressure, fast-turnaround logistics calmly
- Strong written communicator, comfortable drafting broker- and RSM-facing communications for review and adapting tone across channels
- Basic insurance/broker-channel literacy a plus: familiarity with broker/carrier relationships and awareness that insurance marketing materials often carry compliance or filing considerations (training provided; deep expertise not required)
- Organized self-starter who can manage multiple concurrent events and marketing deliverables without close supervision, and who can shift between event-heavy and marketing-support work as the calendar demands
- Experience with lead capture tools, CRM/pipeline handoff, marketing automation platforms, and project tracking tools (Jira, SharePoint) a plus
