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G2, the world's largest software marketplace (now merged with Capterra, SoftwareAdvice, and GetApp), is seeking a Marketing Campaign Operations Specialist based in Bengaluru. This is a hands-on execution role focused on building, launching, and quality-assuring marketing campaigns across demand generation programs.
You will own campaign production in Marketo and manage the campaign intake process in Asana. Your primary responsibilities include:
**Campaign Build & Execution**: Design and execute campaigns in Marketo covering forms, emails, landing pages, smart campaigns, and programs. You'll work across webinars, hosted events, third-party events, content, and newsletters. Partner closely with Demand Generation and Content teams to translate campaign briefs into live, correctly configured programs.
**Campaign Intake & Process Management**: Own the campaign intake workflow in Asana, maintaining core templates for all campaign types. You'll structure subtasks, dependencies, and handoff points to minimize manual coordination and streamline the process.
**QA & Campaign Hygiene**: Conduct pre-launch and post-launch QA to verify correct tracking, UTM parameters, and Salesforce sync. Troubleshoot campaign-level issues such as broken links, form errors, or tracking gaps. Maintain consistent naming conventions, tagging, and documentation across all programs.
**AI-Enabled Operations**: Leverage AI tools to accelerate QA, list building, and content formatting. Identify opportunities to apply AI to reduce manual build time and improve intake request turnaround.
You'll work independently and asynchronously with a US-based manager and team, with flexibility to accommodate US stakeholder hours when needed. The ideal candidate is detail-oriented, self-directed, and brings 2-3 years of campaign operations or demand generation experience at a B2B SaaS company, with hands-on Marketo expertise and familiarity with project management tools like Asana.
