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ClassPass (part of Playlist) is seeking a Marketing Automation Manager to serve as the systems backbone of the MarTech organization. This role sits at the intersection of marketing operations and technical infrastructure, owning the design, deployment, and continuous improvement of AI-powered automations and backend workflows that support complex marketing functions.
Key responsibilities include designing and building AI-powered automations using Claude and Claude Code to reduce manual effort and surface insights from large datasets; owning automations end-to-end including monitoring, debugging, handling edge cases, and making judgment calls when issues arise; untangling MarTech technical debt by mapping current systems, identifying root causes, and rebuilding workflows for scalability; turning ambiguous problems into clear paths forward through sharp questioning and well-reasoned options; partnering across marketing and technical teams to maintain reliable, understandable backend systems; building robust, documented, and flexible infrastructure that supports iteration; and using SQL to validate system performance and support data-driven decision-making.
The ideal candidate brings 2+ years in Revenue Operations, Business Operations, or a technically oriented operations role where they built and owned systems (not just managed them). Required skills include SQL fluency for navigating complex datasets independently; hands-on experience building and maintaining AI-powered automations using APIs, LLMs, or no-code/low-code tools; strong systems thinking and comfort questioning existing setups; ability to diagnose and resolve novel technical problems independently; end-to-end ownership mindset including post-launch monitoring and continuous improvement; and experience owning complex cross-functional work including scope definition, timelines, and stakeholder communication. Nice-to-have experience includes CRM platforms like HubSpot or Braze, and automation tools like n8n.
ClassPass empowers millions of people to discover and enjoy fitness, wellness, and lifestyle experiences worldwide. The company is part of Playlist, a platform connecting people with inspiring experiences in fitness, wellness, and beyond.
