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ClassPass (part of Playlist) is seeking a Marketing Automation Manager to serve as the systems backbone of their MarTech organization. You'll work in a complex, evolving technical environment, designing and building AI-powered automations and backend workflows that support operationally complex marketing functions.
Key responsibilities include:
- Design and build AI-powered automations, internal tooling, and workflows using Claude and Claude Code to reduce manual effort and surface insights from large datasets
- Own automations end-to-end, including monitoring system behavior, debugging issues, handling edge cases, and making judgment calls when systems break
- Address MarTech tech debt by mapping current-state systems, identifying root causes, and rebuilding workflows to be cleaner and more scalable
- Turn ambiguous problems into clear paths forward by asking sharp questions, defining scope, and presenting well-reasoned options
- Partner across marketing and technical teams to keep backend systems reliable, understandable, and ready to evolve
- Build infrastructure that's robust (handles edge cases), documented (others can follow it), and flexible (supports iteration without rework)
- Dig into data to validate system performance, spot patterns, and support decision-making using SQL and structured investigation
Required experience:
- 2+ years in Revenue Operations, Business Operations, or technically oriented operations roles where you built and owned systems
- Fluency in SQL, including ability to navigate and interrogate large, complex datasets independently
- Hands-on experience building and maintaining AI-powered automations or workflows using APIs, LLMs, and/or no-code/low-code tools
- Strong systems thinking and comfort questioning why systems are set up certain ways
- Ability to operate without a playbook, diagnosing and resolving novel technical problems independently
- End-to-end ownership mindset, including post-launch monitoring, debugging, and continuous improvement
- Experience owning complex cross-functional work end-to-end, including scope definition, timelines, stakeholder communication, and rapid ramp-up
Nice-to-have: hands-on experience with CRM platforms (HubSpot, Braze) and automation tools (n8n).
