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Tandem Health is a fast-scaling healthtech company reimagining healthcare by putting clinicians first. The platform, designed by clinicians for clinicians, provides intuitive medical notes and workflows. Tandem acquired Juvoly in January 2026 and is now the Netherlands' largest AI medical scribe, serving 1,500+ GP practices (approximately 35% of Dutch primary care). The company is expanding into hospitals, occupational health, mental health, elderly care, and the social domain.
As Marketing Associate for the Netherlands, you will own and drive local marketing execution in one of Tandem's most strategically important markets. You will lead how Tandem shows up to Dutch healthcare professionals, making the brand known, understood, and trusted across the market.
Key responsibilities include:
**Local Marketing Execution & Ownership**
- Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches, with the rebrand from Juvoly to Tandem as the organizing thread.
- Support brand development and evolution across marketing channels and customer touchpoints, working closely with Netherlands leadership and central Marketing teams.
- Ensure all Dutch-language communication is native, precise, and aligned with Tandem's brand and Netherlands messaging guide (lead with time saved, use "HIS" with GPs, maintain personal and pragmatic tone while preserving Juvoly's warmth).
- Act as primary marketing partner for Dutch commercial, medical operations, and customer success teams.
**Campaigns, Launches & Market Activation**
- Run demand campaigns for the Dutch market (e.g., around government funding like Doorbraakmiddelen and "Tijd voor zorg" Kit).
- Support local execution of product launches, brand communications, PR moments, and partnerships.
- Adapt central narratives and campaigns to the Dutch market with strong local judgment.
- Own field marketing: conferences (NedHIS), care group and regional roundtables, targeted events.
- Collaborate with sales on outbound and lead follow-up (Attio, Lemlist, Clay).
**Proof Points & Sales Enablement**
- Build and maintain structured inventory of Dutch customer testimonials, quotes, and case studies.
- Collect NPS and feedback from migrated practices to demonstrate successful transitions to Tandem.
- Support longer, trust-based sales cycles with relevant assets and proof points.
- Keep competitive messaging current, emphasizing that the product works with any EHR and understands clinical context beyond transcription.
- Track external legislation affecting messaging (e.g., funding schemes on zorgakkoorden.nl).
**Cross-Functional Collaboration & Insight**
- Work closely with sales, MedOps, product, and customer success in the Netherlands.
- Collaborate with Marketing, Comms, and Growth teams across Europe, and with Legal, People, and Product teams.
- Provide structured market insights and feedback to inform positioning, messaging, EHR integration priorities, and roadmap decisions.
- Report on customer and prospect reactions to the rebrand: brand recognition, concerns, and churn signals.
**Requirements**
- Native-level Dutch (written and spoken).
- Strong professional English (working language).
- 3 to 5 years of experience in B2B marketing, ideally in SaaS, health tech, medtech, or other regulated industries (including internships, student projects, or freelance work).
- Experience in complex stakeholder environments and longer sales cycles.
- Strong ownership mindset, structure, and attention to detail.
- Comfort balancing strategy with hands-on execution, including change communication where existing customers need reassurance (rebrand or migration experience is a strong plus).
- Familiarity with Dutch healthcare (huisartsen, care groups, EHR vendors) is a strong plus.
