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Salary: USD 140,000 - 0 / annual
First Due is hiring a Manager, Sales Enablement to partner with the go-to-market team and drive revenue outcomes through enablement. This is a hands-on role focused on measurable results: ramp time, certification completion, and win rates—not training volume.
Key responsibilities include:
**Rep Ramp and Productivity**: Own time-to-first-deal for new account executives. Build onboarding around real pipeline and live customer conversations rather than slide decks. Design and manage a tiered certification program (trade-show fluency, demo certification, full-suite certification) with live evaluated practice at each level.
**AI-Driven Coaching at Scale**: With 30+ reps, leverage AI heavily for call analysis, coaching, content personalization, and rep self-service. Build a weekly coaching loop that surfaces deal risk, demo quality, talk-track adherence, and discovery gaps to each rep and their Regional Sales Director. Create reusable AI assistants for objection handling, battlecards, discovery prep, and account research. Every tool must tie to an outcome (win rate, ramp time, or activity quality).
**Product and Competitive Fluency**: Ensure every AE can deliver a 15-minute product overview across the full suite at trade shows without a solution consultant. Build habits for landing and expanding across RMS, ePCR, scheduling, training, command, and reporting from the first call, supported by competitive playbooks and displacement plays.
**Content and Sales Tools**: Audit existing collateral in the first 60 days. Keep what reps use and what converts; rebuild or retire the rest. Maintain a single source of truth for decks, pricing sheets, and battlecards. Ensure every tool has an owner, adoption target, and connection to a sales metric.
**Partnership with Sales Leadership**: Work closely with four Regional Sales Directors to identify coaching priorities region by region. Help them become better coaches and ensure consistent, actionable coaching. Maintain tight loops with Solution Consulting and Product on demo discipline, sandbox usage, and new-feature enablement.
First Due provides software solutions to fire and EMS agencies, enabling safer and more effective operations.
**Requirements:**
- Five or more years in B2B SaaS sales, sales enablement, sales engineering, or sales management, including direct experience supporting or owning enablement programs
- Demonstrated track record: ramp time reduced, win rates moved, or a certification program that changed how reps sell
- Hands-on experience with Gong or similar call-analysis platforms, modern outbound tooling, LMS platforms, and CRM workflows
- Real working fluency with AI: building custom GPTs or similar assistants, automating call review, using AI for coaching and content (not just theoretical knowledge)
- Field credibility: ability to take calls and run demos yourself; background as a high-performing AE, sales manager, or sales engineer is a strong plus
- Experience selling into public safety, healthcare, govtech, or other vertical or regulated markets is helpful
- Comfort with ambiguity and moving fast without a perfect org chart or finished tech stack
- Willingness to identify and drive fixes across content, tools, and sales execution
- Must be authorized to work for any US employer; no visa sponsorship available
- Fully remote role with minimal travel expectations
