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Salary: USD 100,000 - 130,000 / annual
Vuori, a fast-growing athletic apparel brand, is seeking an experienced Manager of Product Marketing to own the Men's business product marketing function. This role serves as the strategic bridge between Merchandising, Design, Creative, and Marketing teams, positioning you at the center of product creation and market execution.
You will be the dedicated owner of Men's Product Marketing, responsible for shaping product positioning, developing compelling product narratives, driving seasonal go-to-market readiness, and ensuring every product launch delivers accuracy, clarity, and commercial impact. You'll build scalable processes, elevate product storytelling, and ensure the strategic intent behind each product comes to life across all consumer touchpoints.
Key responsibilities include:
- Serve as the dedicated Product Marketing lead for the Men's business, owning positioning, storytelling, and go-to-market readiness across the entire assortment
- Partner with Merchandising, Design, and Product Development to define product positioning and differentiation
- Develop seasonal product narratives, franchise strategies, naming recommendations, and creative briefs
- Lead cross-functional alignment across Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce for successful launches
- Own seasonal launch management, readiness reviews, and milestone tracking
- Act as the critical source of truth for Men's product information and accuracy
- Translate product intent into compelling consumer-facing storytelling across all channels
- Analyze launch performance and identify opportunities for improvement
Requirements:
- Bachelor's degree or equivalent years of experience
- 6+ years of experience in Product Marketing, Brand Marketing, Merchandising, Product Management, or related fields within apparel, footwear, consumer goods, or lifestyle brands
- Demonstrated experience developing product positioning, storytelling frameworks, and go-to-market strategies
- Strong understanding of the apparel product creation process from concept through market launch
- Exceptional cross-functional leadership skills with ability to influence stakeholders across multiple teams and organizational levels
- Proven ability to manage complex projects, competing priorities, and seasonal timelines in fast-paced environments
- Strong written and verbal communication skills with experience developing briefs, presentations, and executive communications
- Passion for product, consumer insights, and creating meaningful brand experiences through storytelling
Preferred Qualifications:
- Experience within premium apparel, activewear, outdoor, footwear, or lifestyle brands
- Experience supporting category, franchise, or divisional businesses with broad product assortments
- Familiarity with product information management systems, product data workflows, and retail merchandising processes
- Experience leading seasonal launch planning and commercial readiness initiatives
