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Salary: CAD 139,500 - 170,500 / annual
Relay is a digital banking platform designed for self-made business owners, providing tools and visibility to manage cash flow and run stronger businesses. The company is scaling its performance marketing function and seeking a Manager to lead the next phase of growth.
You will lead and develop a team of performance marketers while staying hands-on with campaign execution. The role manages a $2–3M monthly paid media budget across search, social, publisher, CTV, and direct mail channels, working with agency partners and in-house analytics. Your mission is to scale and optimize existing channels, test and unlock new ones, and build a world-class performance marketing team.
Key responsibilities include:
- Leading and developing a team of performance marketers through 1:1s, coaching, and clear ownership structures
- Owning one or two channels or tests personally, serving as escalation point for existing channels
- Conducting a comprehensive audit of all existing channels and vendor partners in your first 90 days, with ROI recommendations
- Taking over and scaling the publisher channel with a portfolio of media partners
- Running the team's operating rhythm: weekly performance meetings, heartbeat metrics, and monthly budget planning
- Identifying and testing new channel opportunities to drive Approvals
- Serving as the performance voice in integrated campaigns, building feedback loops with Analytics and Creative
You are a player-coach who builds systems that unblock your team rather than being the hero who saves the week. You speak fluently in performance metrics (LTV:CAC, attribution models, incrementality testing) and have managed meaningful paid media budgets and teams.
Requirements:
- Owned paid media budgets of at least $200K per month, across a mix of brand and direct response spend
- Personally run at least two or three paid channels (not one channel for your entire career)
- Grown other marketers formally as a manager or through mentoring; can name people who improved because of you
- Deep fluency in LTV:CAC, attribution models (first-touch to multi-touch), and incrementality or geo testing
- Preference for building systems over heroic individual contributions
Bonus qualifications:
- Experience with brand-forward media (CTV, audio, out-of-home, direct mail)
- Ability to pull your own numbers in SQL or Metabase
- Experience managing publisher partners or agency relationships
- Background working across self-serve and sales-assisted funnels
