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ClassPass (part of Playlist) is seeking a Manager of CRO to own the test roadmap for ClassPass's Consumer and Partner websites. This is a technical management role requiring hands-on front-end development experience and the ability to hold engineering teams accountable for feasibility and implementation.
You will manage a team of CRO Developers across two tracks (B2C and B2B) and serve as the bridge between experimentation, creative, product, and engineering. Your responsibilities include building and maintaining an impact-based CRO roadmap with clear confidence levels, effort sizing, and tradeoffs that stakeholders can debate meaningfully. You'll generate test ideas grounded in data and user behavior, not just organize requests from others. You'll own monthly stakeholder reviews, empowering your team to present business impact and leading conversations about roadmap priorities.
On the technical side, you'll review Figma designs with strong UX judgment, own the CRO side of server-side testing in partnership with Engineering, and be the first call for Product, Engineering, and Marketing teams on experimentation scope and feasibility questions. You'll also own stakeholder relationships, proactively communicating what's being tested, what results mean, and what's coming next. You'll partner with the Business Intelligence team to ensure test data and dashboards are accessible and trusted, and work closely with Creative on test design.
ClassPass recently shifted to server-side testing, and you'll help shape that workflow in partnership with Engineering. You need to be comfortable in the codebase and confident in technical details.
**Requirements:**
- Front-end development background; ability to read PRs, pressure-test feasibility estimates, and hold technical conversations with engineers
- Direct experience running A/B tests
- Test ideation mindset with hypotheses grounded in data and user behavior
- Experience owning a roadmap across multiple audience types or business units simultaneously
- Comfortable being a cross-functional partner to engineering
**Strongly Preferred:**
- Familiarity with Optimizely or equivalent experimentation platform
- Experience with server-side testing infrastructure and codebase-level experimentation
- Comfort with SQL to interrogate test results independently
- Experience managing developers or technical individual contributors directly
