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ClassPass, part of the Playlist ecosystem (which includes Mindbody), is seeking a Manager of CRO to own the test roadmap for ClassPass's Consumer and Partner websites. This is a technical management role requiring hands-on front-end development experience and the ability to hold engineering teams accountable for feasibility and scope.
You will manage a team of CRO Developers across two tracks (B2C and B2B), serving as the bridge between experimentation, creative, product, and engineering. Your responsibilities include building and maintaining an impact-based CRO roadmap with clear confidence levels, effort sizing, and tradeoffs that stakeholders can debate meaningfully. You'll generate test ideas grounded in data and user behavior hypotheses, not just organize requests from others.
Key ownership areas include:
**Roadmap & Strategy:** Build an impact-based CRO roadmap across Consumer and Partner platforms. Generate test ideas with your own hypotheses about signup, lead gen, and conversion opportunities. Own monthly stakeholder reviews where CRO Developers present business impact and you lead conversations about next priorities. Triage incoming test requests with data-backed priority decisions.
**Technical Leadership:** Manage CRO Developers across B2C and B2B tracks. Review Figma designs with technical and UX judgment. Own the CRO side of server-side testing in partnership with Engineering, including scoping, sequencing, and implementation feedback. Be the first call for Product, Engineering, and Marketing teams on experimentation scope, feasibility, and test design.
**Cross-Functional Ownership:** Be the face of CRO to stakeholders with proactive updates on what's being tested, results, and what's coming next. Own the relationship with the Business Intelligence team to ensure test data and dashboards are accessible and trusted. Partner with Creative on test design. Surface risks and blockers early.
ClassPass recently shifted to server-side testing, and you'll help shape that workflow in partnership with Engineering. You need to be comfortable in the codebase and confident in technical details.
**Requirements:**
- Front-end development background; ability to read PRs, pressure-test feasibility estimates, and hold technical conversations with engineers
- Direct experience running A/B tests
- Test ideation mindset with hypotheses grounded in data and user behavior
- Experience owning a roadmap across multiple audience types or business units simultaneously
- Comfortable being a cross-functional partner to engineering
**Strongly Preferred:**
- Familiarity with Optimizely or equivalent experimentation platform
- Experience with server-side testing infrastructure and codebase-level experimentation
- Comfort with SQL to interrogate test results independently
- Experience managing developers or technical individual contributors directly
