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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. As Manager of Marketing Operations for the Americas region, you'll lead the design, execution, and optimization of B2B marketing campaigns using Marketo and a suite of MarTech tools. You'll own the full technical stack: building automated workflows, managing target account audiences in Demandbase and Hightouch, activating campaigns across LinkedIn, Google Ads, and Meta, and executing outreach sequences in Outreach.io. You'll collaborate with global Marketing and Sales teams to deploy account-based marketing (ABM) strategies, ensuring campaigns are data-driven, compliant with privacy regulations, and optimized for customer acquisition and retention.
Key responsibilities include designing and executing Marketo campaigns with email templates and segmentation; spinning up landing pages using team templates; building and managing ABM audiences across Salesforce, Demandbase, and downstream ad platforms; setting up webinar registration systems and QA-ing lead routing; developing complex automation workflows for lead nurturing and triggered communications; providing day-to-day MarTech support to US teams; and maintaining quality control by flagging risky sends and ensuring GDPR/security compliance.
You'll need 5+ years with marketing automation platforms (especially Marketo) and CRM systems (Salesforce) in B2B environments, a proven track record deploying ABM campaigns, strong analytical and attention-to-detail skills, solid HTML/CSS/JavaScript knowledge for email and landing page design, and hands-on experience across MarTech platforms. A portfolio of landing pages and email campaigns is required. Preferred: Hightouch/CDP experience, Adobe Marketo Engage certification, and basic SQL skills. This is a hands-on execution role with strategic oversight, based in San Francisco.
