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Join Canva as the Localisation Lead for Indonesia, owning the product and localization strategy for one of the world's fastest-growing design platforms. You will be the voice of Indonesian users, ensuring culturally relevant and locally resonant experiences across Canva's product.
Key Responsibilities:
- Own Canva's product and localization strategy in Indonesia, serving as the champion for Indonesian users
- Contribute to the Indonesia-specific product roadmap, including feature launches, payment methods, authentication, and market-specific capabilities
- Analyze active user and subscription funnels to identify growth and improvement opportunities
- Evaluate and adapt global messaging, campaigns, and product experiences for Indonesian market resonance
- Provide cultural insights and strategic guidance to global product, marketing, and content teams
- Collaborate with linguists, translators, and local partners to ensure clarity, tone, and cultural nuance across all Indonesian language experiences
- Partner with the Indonesian Language Manager to develop language style guides, tone of voice, and localization best practices
- Work cross-functionally with product, marketing, content, and regional teams, including in-market Indonesia teams from a regional hub
Canva's International Supergroup drives growth and adoption across key regions worldwide. The Indonesia mission is to empower all Indonesians to design and make Canva one of the most loved and culturally iconic brands in the country, accelerating Indonesia's creative economy and positioning it as a leading creative hub in Southeast Asia.
Benefits include equity packages, inclusive parental leave, annual Vibe & Thrive allowance for wellbeing and office setup, and flexible leave options.
Requirements:
- 5+ years of experience in product and localization within a high-growth SaaS or product-led company
- Deep understanding of Indonesia's digital ecosystem, cultural nuances, and consumer behavior gained through direct, hands-on market experience
- Strong analytical skills to measure, interpret, and optimize funnel performance
- Proven ability to work cross-functionally and influence stakeholders across product, marketing, content, and regional teams
- Fluency in Bahasa Indonesia and English with exceptional written and verbal communication skills
- Strategic thinking combined with comfort executing hands-on work
- Ability to operate with distance from local market while staying close to on-the-ground signals through data, research, and stakeholder connection
- Genuine passion for Canva's mission to empower the world to design
