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Truemed is building payment infrastructure for health, enabling consumers to use HSA/FSA funds on eligible health and wellness purchases through a compliant platform integrated into merchant checkouts. The company has processed over a million transactions and partners with brands like Peloton, NOBULL, Thorne, and Garmin.
As Lifecycle Marketing Manager, you will own the end-to-end email and SMS program, driving customers from their first purchase at a merchant's checkout back to truemed.com for repeat purchases. This is a hands-on role split roughly 70% execution and 30% strategy, testing, and reporting.
Key responsibilities include:
**Customer Journeys**: Design and build Klaviyo flows across the full customer lifecycle—welcome, onboarding, post-purchase, cross-sell, win-back, and seasonal deadline reminders. Connect journeys to product events (eligibility checks, medical necessity letters) in partnership with Product Engineering. Build dynamic, personalized content using Klaviyo's template language and product catalog. Maintain the Sanity CMS-synced product catalog.
**Campaigns & Content**: Manage the campaign calendar including the Truemed Weekly newsletter, seasonal campaigns, and year-end FSA deadline sends. Write all copy—subject lines, preview text, body copy, and SMS—in brand voice while adhering to health payments compliance requirements. Build and QA emails in Stripo and Klaviyo, including HTML editing when needed. Execute partner-featured sends with merchant partners and report performance.
**SMS Program**: Own the SMS channel on Klaviyo, including campaigns, journeys, consent capture, and TCPA compliance. Grow the SMS audience through on-site forms and the eligibility experience.
**Audience & On-Site**: Manage segmentation, frequency, and deliverability to ensure optimal customer cadence. Own lifecycle touchpoints on truemed.com, including signup forms and Sanity-managed pages and product cards that emails link to.
**Measurement & Testing**: Run continuous testing programs covering subject lines, send times, content, and journey structure. Report on engagement, repeat purchase, and revenue by journey and campaign. Own email and SMS channel targets in quarterly planning.
Success means increasing the share of customers who return to truemed.com for repeat purchases, delivering genuine value through every message, meeting or exceeding channel targets while maintaining engagement and deliverability, and establishing testing as a continuous habit.
You will report to the Head of Consumer Marketing and collaborate with Product Engineering on events and data, Partner Marketing on merchant sends, and Content on editorial.
**Requirements**:
- 4+ years in lifecycle, CRM, or retention marketing, ideally at high-volume ecommerce, DTC, or marketplace businesses (6+ years for Senior consideration)
- Proven track record of growing repeat purchase rate or customer lifetime value through lifecycle programs
- Deep, hands-on Klaviyo expertise across flows, segments, custom events and metrics, catalog, SMS, and template language
- Experience running SMS programs, including consent and TCPA compliance
- Portfolio of email and SMS copy you wrote yourself
- Working knowledge of HTML/CSS for email and email builders like Stripo
- Experience with lifecycle attribution, reporting, and structured A/B testing
**Preferred**:
- Experience with headless CMS (Sanity strongly preferred; Contentful or similar)
- SQL or BI experience (Omni, Looker, Snowflake)
- Familiarity with Klaviyo API, GTM, or on-site identity and tracking
- Experience in health and wellness, fintech, or regulated categories (HSA/FSA experience is a strong plus)
- Experience running brand-partner or co-branded campaigns
- Comfort using AI tools to draft, build, and QA campaigns faster
