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Salary: USD 84,000 - 186,000 / annual
Rocket Companies (parent of Redfin, Rent.com, and ApartmentGuide.com) is seeking a Lifecycle Marketing Manager to design and execute strategic customer communication journeys across their real estate and rental platforms.
In this hybrid role (2 days/week in the Seattle office), you will own the full lifecycle marketing function for prospects and existing customers. Your core responsibilities include:
• Design and implement multi-channel communication journeys via email, SMS, push notifications, and direct mail using Iterable, targeting both homeownership and renter segments
• Build and refine customer segments leveraging audience insights to maximize engagement and conversion across product areas
• Partner with product teams to develop in-process nurturing journeys aligned with Rocket brand values and marketing goals
• Collaborate with the brand team on copywriting, imagery, and design; build templates in Iterable without coding
• Monitor performance metrics (engagement, opt-out rates) and develop testing roadmaps to optimize and scale successful campaigns
• Adapt quickly to shifting priorities in a fast-paced environment while maintaining strategic rigor
You will combine data-driven insights with creative messaging to drive customer satisfaction and business growth, with an emphasis on AI-forward practices and workflow optimization.
REQUIREMENTS:
Minimum Qualifications:
• 5+ years of marketing experience with focus on customer relationship management (CRM)
• Strategic, customer-centric mindset with passion for exceptional customer experiences
• Hands-on experience with lifecycle marketing platforms (Iterable, Braze, Marketo, Salesforce, or comparable CRM/marketing automation tools)
• Strong email marketing proficiency with both strategic planning and in-platform execution capability
• High adaptability and comfort navigating ambiguity in a fast-moving environment
• Excellent communication, collaboration, organizational, and prioritization skills
• AI-minded approach to marketing and workflow optimization
Preferred Qualifications:
• Bachelor's degree in Business Administration, Marketing, Communications, or related field
• Experience executing push notifications, SMS, and direct mail campaigns
• Audience segmentation and data analysis expertise
• HTML and CSS familiarity for faster template building and troubleshooting
• Deep understanding of CAN-SPAM, SMS compliance/TCPA laws, and email security protocols
• FinTech or real estate industry product experience
