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Opiniion is a resident experience platform that helps property managers collect feedback, improve resident experiences, and enhance their online reputation. The company is recognized as one of America's fastest-growing private companies.
The Lifecycle Marketing Manager owns the full customer journey—from first touch through onboarding, adoption, renewal, and expansion. This is a hands-on role combining strategic planning with tactical execution.
Key Responsibilities:
Lifecycle and Customer Marketing: Design and execute email campaigns supporting engagement, onboarding, product adoption, retention, and expansion. Segment audiences for relevant newsletters, product updates, and nurture sequences. Partner with Customer Success and Product Marketing to identify advocates and develop case studies, testimonials, and referral programs. Test and optimize messaging, timing, and deliverability.
HubSpot and Marketing Operations: Own day-to-day execution in HubSpot Marketing Hub, including emails, workflows, lists, forms, landing pages, and lead scoring. Partner with Sales and Revenue Operations on lifecycle stages, lead handoff, and attribution. Build reports and dashboards showing program performance and pipeline impact.
Content and Campaigns: Write and produce content across emails, case studies, guides, landing pages, newsletters, webinars, and podcasts for each funnel stage. Turn customer stories and resident intelligence data into useful content for property management leaders. Manage paid media campaigns across LinkedIn, Google, and Meta, including budget and performance. Maintain brand consistency.
Analysis and Optimization: Track open, click, conversion, MQL, pipeline, and retention metrics. Use performance data to decide what to scale, improve, or stop. Coordinate multiple campaigns and cross-functional requests while maintaining clear timelines.
Requirements:
Required: 3–5 years of B2B marketing experience with focus on lifecycle, email, or demand generation. Hands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports. Track record of developing email campaigns and nurture programs with measurable results. Strong writing and content creation skills with samples across emails, blogs, case studies, or landing pages. Experience managing paid media on LinkedIn, Google, and/or Meta, including budget and performance. Experience with customer marketing programs related to adoption, retention, advocacy, or referrals. Comfort setting goals, reading performance data, and adjusting campaign plans based on results. Strong organization and project management skills managing multiple campaigns and deadlines. Ability to work in-office in Lehi, Utah.
Preferred: Experience in SaaS or PropTech, especially multifamily housing or property management. HubSpot certifications in Marketing Hub, Email Marketing, or Inbound. Experience with account-based marketing or marketing to enterprise accounts. Basic design skills using Canva, Figma, or similar tools. Experience using AI tools to support content and campaign work. Bachelor's degree in marketing, communications, or related field.
