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Salary: USD 65,000 - 80,000 / annual
Arena Club is a digital marketplace for collectibles, founded by Derek Jeter and Brian Lee, offering grading, authentication, vaulting, and digital pack openings for collectors worldwide.
You will own day-to-day execution of CRM and lifecycle marketing programs, reporting to the Retention Manager. This hands-on role is ideal for an early-career marketer building expertise in email, push, and SMS marketing at a fast-growing platform.
Key responsibilities:
- Build, test, and deploy daily CRM campaigns across email, push notifications, and SMS based on the marketing calendar
- Manage daily communications for lifecycle programs, ensuring accurate messaging on updates, rewards, and special drops/offers
- Segment customer data to deliver targeted, personalized campaigns based on user personas, buying patterns, and collector behaviors
- Own subject line, copy, and offer A/B testing; track performance and apply data-driven insights to future sends
- Manage end-to-end campaign QA, including proofing copy, verifying links, and testing rendering across devices
- Maintain the CRM sending calendar to align campaign deliveries with product drops, promotions, and seasonal events
- Partner with the Design team to brief, review, and finalize creative assets
- Pull basic performance metrics (opens, clicks, conversions), flag engagement trends, and support ad-hoc retention initiatives
Required qualifications:
- Bachelor's degree in Marketing or related field
- 1–2 years hands-on experience in CRM, lifecycle marketing, or email marketing
- Exceptional proofreading and QA skills with a track record of catching errors before deployment
- Comfort navigating standard ESP and CRM platforms (Customer.io, Braze, Klaviyo, or similar)
- Solid understanding of email, push, and SMS marketing fundamentals, including A/B testing and rendering checks
- Basic HTML and CSS knowledge to make quick edits to email templates and troubleshoot layout issues
- Tech-forward mindset with prior experience or active comfort using AI tools to streamline copywriting and enhance workflows
- Strong organizational and time-management skills for high-volume campaign calendars
- Analytical mindset with comfort using data to identify patterns and evaluate campaign success
- Ability to thrive in a fast-paced, high-growth startup environment
Preferred: familiarity with sports cards, Pokémon TCG, or trading card games; fluency in Excel or Google Sheets; strong copywriting instincts.
