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Braze is seeking a Product Marketing Manager to own narratives and go-to-market strategy for strategic technology partnerships that extend the platform's capabilities. This is an individual contributor role focused on strong product marketing craft and cross-functional execution.
You will translate Braze's technology partnerships (cloud hyperscalers, data platforms, integrations) into differentiated messaging, joint go-to-market programs, and field-ready assets that align with the core platform narrative. Key responsibilities include:
GTM Strategy & Messaging: Develop GTM strategy based on joint business plans with partner leads. Own the messaging architecture for technology partnerships, ensuring each ladders up to core platform and customer engagement narratives. Translate platform integrations into clear value propositions with defined use cases and competitive angles. Collaborate with core product marketing to reflect technology partners accurately in product launches and campaigns.
GTM Execution & Enablement: Drive joint go-to-market and co-marketing programs with technology partners, coordinating timelines and deliverables across internal teams. Execute partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness. Build and deliver core assets that get used in the field. Track performance and adoption, reporting results to stakeholders.
Cross-Functional Collaboration: Work closely with Product, GTM Strategy, Sales, Marketing, and Partnerships to align on priorities and execute. Support active deals, customer conversations, and positioning with the sales team.
Success in year one means establishing a repeatable launch and enablement motion for technology partnerships, with integrations reflected consistently across launches and messaging, plus building trusted relationships across Product, Sales, Partners, Marketing, and Services.
You are a storyteller who turns complex offerings into clear narratives, a builder comfortable with ambiguity who creates structure and repeatable motions, and a low-ego collaborator who ships without direct authority. You bring 7–10+ years in product and/or partner marketing at growing B2B technology companies, with strong PMM fundamentals including messaging frameworks, competitive positioning, and launch execution. You understand how go-to-market strategies work with technology platform partners, including joint GTM programs, co-marketing motions, and integration launches.
