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Salary: USD 132,000 - 198,000 / annual
Klaviyo is seeking a Public Relations Lead to run the press office and drive thought leadership for the company. This role sits at the intersection of marketing trends, media relations, and executive visibility, requiring someone deeply embedded in what's happening in marketing, retail, and commerce.
You will manage day-to-day press operations in partnership with PR agencies, proactively pitching stories, securing high-impact coverage, and building relationships with reporters and influencers across marketing, retail, and commerce. You'll stay plugged into the news cycle, identify newsjacking opportunities, and draft executive statements and comments that can go out same-day. You'll identify and secure speaker opportunities at key industry events and award opportunities to amplify Klaviyo's thought leaders.
Key responsibilities include driving thought leadership programs for the CMO and other key executives, developing compelling points of view and building their presence in market. You'll partner with Customer Marketing to identify customers with compelling stories for press coverage. You'll own the company's thought leadership research arm—the research that fuels storytelling, from shaping the annual Black Friday/Cyber Monday narrative to planning quarterly research publications. You'll bring creative energy to major events like K:BOS and K:LDN, securing press attendance, organizing panelists, and building the brand story around them. Additionally, you'll use and build AI tools to automate and speed up team workflows.
This role requires up to 10% travel for onboarding, team meetings, and industry events.
REQUIREMENTS:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field, or equivalent practical experience
- 8+ years of relevant experience in public relations, communications, media relations, or related field, including in-house and/or agency experience
- Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries preferred
- Demonstrated experience running media relations programs, securing earned media coverage, and developing thought leadership and research-driven communications
- Deep relationships with reporters covering marketing, retail, and commerce; familiarity with emerging channels and influencers
- Experience running a press office and moving fast—comfortable making newsworthy decisions independently
- Excellent writing skills; ability to turn research and trends into sharp, pitchable narratives and executive talking points
- Experience partnering with executives on thought leadership and building their market presence
- Comfortable using AI tools to move faster; collaborative, self-starter mindset
