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Braze is seeking a Senior Product Marketing Manager to own the go-to-market strategy for Decisioning Studio, a core product that sits at the intersection of Braze's data foundation and AI capabilities. This is a senior individual contributor role focused on depth rather than breadth, reporting to the Head of Product Marketing.
You will own all aspects of Decisioning Studio's market positioning, including messaging architecture, launch strategy and execution, competitive strategy, pricing input, and field enablement. The role requires translating genuinely complex technology—decisioning logic, large language models, agentic systems, and data infrastructure—into clear, compelling language for diverse audiences ranging from CMOs to staff data engineers.
Key responsibilities include:
• Develop and execute positioning, messaging, and launch strategies that win deals in a fast-moving competitive landscape
• Build technical credibility with data engineers, architects, and platform owners through accurate, substantive marketing that doesn't oversimplify
• Own competitive strategy for decisioning and AI-driven personalization, turning market knowledge into winning positioning
• Collaborate with PMMs across the Data & AI portfolio (Data Platform, observability, Account Objects, Operator, Agent Console) to build cohesive narratives
• Partner with Product Management and Engineering as a strategic peer, bringing market and customer insights that influence roadmap decisions
• Run sustained launch motions that drive adoption and expansion beyond the announcement moment
• Build marketing plans in partnership with demand, brand, and communications teams
• Contribute to pricing and packaging strategy
• Enable Sales, Solutions Consulting, and Customer Success with narratives, plays, and assets for a technical product
• Spend meaningful time with customers and analysts, bringing insights back into positioning and strategy
• Act as a thought leader through content, speaking engagements, and market visibility
This role requires someone who can handle the most technically demanding product area at Braze, operate as a peer to other senior PMMs, and thrive in a fast-moving, strategically consequential space.
