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Braze is seeking a Senior Product Marketing Manager to own the go-to-market strategy for Decisioning Studio, the company's flagship product that sits at the intersection of data infrastructure and AI capabilities. This is a senior individual contributor role focused on depth over breadth, reporting to the Head of Product Marketing.
You will own all aspects of Decisioning Studio's market positioning, including competitive strategy, messaging architecture, launch execution, pricing input, and field enablement. The role requires translating genuinely complex technology—decisioning logic, large language models, agentic systems, and data infrastructure—into clear, compelling narratives for diverse buyer personas ranging from CMOs to staff data engineers.
Key responsibilities include: developing and executing product marketing strategy and launch motions; building technical credibility with data engineers, architects, and platform owners; owning competitive intelligence and translating it into winning positioning; collaborating with PMMs across the Data & AI portfolio to build cohesive narratives; partnering with Product Management and Engineering as a strategic peer to influence roadmap decisions; running sustained adoption campaigns beyond initial launch; managing pricing and packaging strategy input; enabling the sales and solutions consulting teams with narratives and plays; spending significant time with customers and analysts to inform strategy; and serving as a thought leader through content, speaking, and market visibility.
This role sits in one of the most technically demanding and strategically consequential product areas at Braze, competing in the fastest-moving corner of enterprise software against a constantly evolving competitive set. You will work as a peer to other senior PMMs while maintaining deep focus on a single, complex product area.
