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Attentive is an AI-powered marketing platform that unifies SMS, RCS, email, and push notifications to deliver 1:1 personalized customer experiences. The company partners with 8,000+ customers across 70+ industries, including major brands like Crate and Barrel and Urban Outfitters, and has been recognized by Deloitte's Fast 500, Forbes' Cloud 100, and LinkedIn's Top Startups.
You will lead the Targeting product area within the Shopper Management pillar, owning the strategy and execution for how marketers identify and reach their ideal customers. Targeting is foundational to Attentive's platform—you'll own segmentation and audience-building tools, intelligent recommendations for high-value shoppers, and the workflows that help brands determine who should receive each message.
Key responsibilities include:
- Owning the vision, strategy, and roadmap for the Targeting product area
- Building customer-facing experiences that simplify sophisticated audience creation and management
- Conducting customer research and discovery to understand how marketers build audiences and identifying workflow simplification opportunities
- Partnering with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities
- Balancing usability with flexibility—enabling advanced segmentation without unnecessary complexity
- Defining success metrics, running experiments, and continuously optimizing based on data
- Acting as a product leader across the organization, influencing strategy and communicating the evolution of targeting capabilities
You'll work cross-functionally at the intersection of customer experience, data, and platform capabilities. Success requires strong product intuition, exceptional customer empathy, and the ability to translate rich datasets into intuitive customer-facing experiences.
