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Salary: USD 170,000 - 210,000 / annual
Redis is seeking a Lead, Growth Marketing to own the company's digital growth surface for both AI agents and human developers. Redis is the platform developers trust for real-time data and an increasingly critical platform for AI applications.
In this hands-on strategic leadership role, you will define and execute the strategy for how agents and humans discover, understand, evaluate, and convert across Redis's website, documentation, organic presence, and AI surfaces. Your central challenge is to streamline agent-led growth—making Redis easy for AI agents to discover, recommend, and select while ensuring the same digital experience converts human developers and buyers.
Key responsibilities include:
- Owning the Redis digital surface and setting strategy for discovery, understanding, evaluation, and conversion across website, documentation, and AI surfaces
- Leading agent-driven growth by building low-friction journeys where agents can identify solutions, review documentation, and create accounts in a single session
- Establishing strategy for SEO, answer engine optimization (AEO), and generative engine optimization (GEO) across search engines, AI assistants, and coding agents
- Defining website strategy including platform story, information architecture, page priorities, and conversion models
- Leading conversion-rate optimization (CRO) and experimentation with a rigorous testing roadmap
- Building measurement systems that connect discovery to outcomes including visibility, citations, recommendations, account creation, conversion, activation, and pipeline
- Using performance data to improve strategy, prioritize roadmap, and allocate resources
- Directing external specialists including contractors and agency partners
- Aligning the digital growth engine across content, developer relations, product, engineering, paid media, and leadership
You should be equally comfortable presenting strategy to executives and building campaign prototypes from scratch in 30 minutes. This is a builder's role at a high-growth, pre-IPO company.
Requirements:
- Typically 7+ years in digital growth or GTM marketing, including meaningful experience in high-growth B2B SaaS, infrastructure, or AI-adjacent companies
- Proven record of building or materially improving digital growth systems where strategy and operating model were not fully defined
- Deep experience owning website strategy, digital conversion, and organic growth (not supporting roles)
- Experience developing integrated SEO, AEO, or GEO strategies across traditional search, generative search, AI assistants, answer engines, or coding agents
- Understanding of how content, documentation, citations, authority, structured information, and technical foundations influence AI recommendations and technology selection
- Experience defining measurement for emerging digital journeys and connecting leading signals to account creation, activation, pipeline, or revenue
- Direct ownership of CRO and experimentation programs with strong analytical and statistical judgment
- Experience defining email and GTM-orchestration strategy while directing implementation specialists
- Demonstrated use of AI tools and agents to research, plan, build, analyze, or optimize marketing programs
- AI-native operating fluency: ability to rapidly turn business objectives into credible campaign, journey, or workflow prototypes and improve with judgment and data
- Experience directing contractors and agency-staffed specialists including scoping, prioritization, review, and capacity reallocation
- Strong executive communication skills and willingness to move between strategy and hands-on work
