SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Meesho is seeking a Lead Copy to own the company's content strategy and copywriting operations across all performance marketing, sales, push notifications, WhatsApp, TV ads, and in-app experiences. You will lead the vision for culturally relevant storytelling that resonates with Tier 2, 3, and 4 Indian markets—Meesho's core audience.
Key responsibilities include:
• Setting the overall content strategy and vision across all channels and customer touchpoints
• Overseeing the end-to-end copywriting pipeline: ideation, testing, optimization, and scaling
• Leveraging GenAI tools to accelerate content creation, refinement, and production at scale
• Developing insight-led, culturally relevant narratives that speak to the aspirations and lifestyle of India's next billion users
• Creating execution playbooks and quality standards to ensure speed, consistency, and excellence
• Championing continuous experimentation and A/B testing; using data to optimize storytelling, asset structures, format lengths, and regional targeting
• Recruiting, mentoring, and leading a team of writers to deliver high-velocity, consistent, ambitious content
• Collaborating cross-functionally with marketing, product, and growth teams to co-own KPIs and unlock impact through scalable formats
• Staying current with content trends, platform behaviors, and regional content culture
About Meesho: Meesho is India's leading e-commerce marketplace democratizing internet commerce for small businesses and consumers across urban, semi-urban, and rural India. The platform offers sellers zero commission, affordable shipping, and access to a large, diverse customer base. Meesho is backed by a people-centric culture focused on high impact and performance excellence, with comprehensive total rewards including competitive cash and equity compensation, extensive wellness programs (MeeCare), generous leave policies, and learning and development support.
Requirements: The posting does not explicitly state years of experience, education, or specific certifications required. However, the role expects demonstrated expertise in copywriting, content strategy, team leadership, data-driven optimization, and familiarity with GenAI tools and multi-channel marketing.
