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DinoAI is seeking a Japan-based Content Manager to own and grow the company's local social media presence and community. You will manage DinoAI's social media ecosystem across Instagram, X, Facebook, and other relevant local platforms, developing localized content strategies, executing campaigns, and driving follower growth and brand awareness in the Japanese market.
Key responsibilities include:
- Owning and managing DinoAI's Japanese social media accounts with clear, platform-specific strategies
- Developing and executing content calendars and social media growth plans to increase followers, reach, engagement, and community activity
- Planning and executing local campaigns including product trials, ambassador programs, UGC initiatives, giveaways, and online/offline events
- Collaborating closely with the Influencer/KOL marketing team to amplify campaigns through owned channels and turn KOL exposure into sustained brand and user growth
- Creating and localizing social content independently, including Japanese copy, visuals, and short-form videos, using AI and content production tools as needed
- Building and maintaining an active local community through user engagement, conversation monitoring, feedback collection, and trend identification
- Ensuring all content and campaigns align with DinoAI's brand positioning, messaging, and Japanese cultural context
- Tracking key performance metrics and continuously optimizing content and campaigns based on follower growth, engagement, reach, UGC participation, traffic, and conversion performance
Requirements:
- 3+ years of experience in social media, community, content marketing, or brand marketing in Japan
- Native-level Japanese with strong understanding of Japanese consumer behavior, social media culture, and local content trends
- Hands-on experience managing social media accounts (Instagram, X, Facebook, etc.) with demonstrated results in follower or engagement growth
- Proven experience creating and executing social campaigns, UGC programs, ambassador/product trial programs, giveaways, or community activities
- Good understanding of Influencer/KOL marketing and how owned social media and community channels work together with influencer campaigns
- Ability to independently create and adapt copy, visuals, and short-form video content for social media
- Comfortable using AI tools for content ideation, copywriting, creative production, localization, user/competitor research, and performance analysis
- Strong communication and cross-functional collaboration skills; working proficiency in English required
- Must be based in Japan with deep familiarity of the local social media and content ecosystem
