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Okta is seeking an ISV Ecosystem Growth Marketing Manager to build and scale the programmatic engine that attracts, converts, and activates independent software vendors (ISVs) into the Okta Integration Network (OIN). This role sits within the Products and Technology organization and focuses on expanding SaaS integrations across Okta Workforce and Auth0 product areas—a C-level company priority.
You will design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders at ISVs to drive adoption of identity standards. Key responsibilities include:
• Programmatic Partner Acquisition: Design top-of-funnel growth programs targeting multiple personas (Product, Developers, Partnerships) to drive OIN pipeline.
• Lifecycle Nurture & Conversion Optimization: Build automated lifecycle sequences and run continuous experimentation to eliminate friction, improve completion rates, and demonstrate ROI across the ISV journey.
• Activation & Partner Enablement: Collaborate with Product Marketing and Partnerships teams to create automated "go-to-market in a box" toolkits that help newly integrated ISVs announce integrations and accelerate adoption.
• Funnel Analytics & Vertical Insights: Establish, track, and optimize the SaaS ISV acquisition funnel and ecosystem growth KPIs (pipeline velocity, conversion rates, time-to-publish).
• Systems and Operational Scale: Work with IT, Marketing Ops, and Digital teams to design scalable ISV marketing systems using AI and marketing automation to streamline workflows.
• Lead & Contact Enrichment: Develop strategies to identify, source, and enrich target contacts at ISV organizations using data tools to build high-quality prospect lists.
You will bring sophisticated methodologies and frameworks to design and evolve marketing motions within the ecosystem, working cross-functionally with Product, Developer Relations, and Digital teams.
