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OpenAI is building the next generation of advertising for an AI-powered world. The SMB Ads Marketing team is scaling this opportunity globally, defining how small and medium-sized businesses discover OpenAI's advertising platform, become successful advertisers, and grow their investment over time.
You will serve as International Marketing Lead, reporting to the Head of SMB Ads Marketing, owning SMB business targets across international markets. This is a strategic and hands-on leadership role spanning product marketing, growth marketing, demand generation, lifecycle marketing, partnerships, and sales enablement.
Key responsibilities:
- Own international advertiser and revenue targets, translating them into country plans covering acquisition, activation, retention, expansion, and advocacy.
- Prioritize countries based on market potential, product readiness, channel economics, and regulatory/operational requirements, balancing global consistency with local relevance.
- Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders across positioning, demand generation, lifecycle, education, offers, and conversion.
- Improve the international advertiser experience with Product, Engineering, Data Science, and Operations across the full customer journey.
- Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated customer engagement.
- Direct investment across markets and programs, aligning budgets, team capacity, agency resources, and global capabilities with growth opportunities.
- Lead international performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance, using experimentation and ROI analysis to improve results.
- Hire, coach, and develop the international SMB Ads marketing team, establishing clear goals and a culture of experimentation, collaboration, and accountability.
- Connect regional and local insights to global strategy, establishing planning and review rhythms that shape marketing, product, and operational roadmaps.
You will work closely with Product, Ads Engineering, Data Science, and Sales, combining customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
Qualifications:
- Significant experience owning international business or growth targets with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.
- Demonstrated success hiring and developing marketing teams, scaling across countries, and leading collaboration among global, regional, and local teams.
- Ability to balance global strategy with local customer needs, prioritizing investment across markets, segments, and programs.
- Deep understanding of how to acquire, activate, educate, and retain SMB customers at scale.
- Proficiency using funnel data, market research, customer insight, and experiments to make clear decisions in evolving markets.
- Ability to build trusted partnerships with regional sales and marketing leaders, global specialist teams, Product, Engineering, Partnerships, Legal, and Operations.
- Experience combining growth, lifecycle, content, partner, and field programs into effective market plans.
- Familiarity with advertiser acquisition, campaign setup, and education on platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap.
- Ability to translate strategy into execution, launching programs, evaluating results, and scaling successful approaches.
