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OpenAI's Growth team drives user and revenue growth across ChatGPT's consumer and business segments worldwide. The International Growth team works with regional leaders in priority markets to identify user needs and product gaps that matter most for adoption, usage, and monetization. This role combines product strategy with hands-on growth operations, accounting for local behavior, competition, and product experience while building shared capabilities such as segmentation, lifecycle journeys, and experimentation systems.
As the Growth Lead for France, you will shape and execute ChatGPT's growth plans in the country. You'll partner with the France General Manager to understand local users, identify the biggest growth opportunities, and turn those priorities into product improvements, funnel optimizations, and performance marketing tests. You'll work across the full funnel—acquisition, activation, retention, and monetization—collaborating with Product, Engineering, Design, Data Science, Partnerships, and Marketing teams to influence priorities and ship measurable impact.
Key responsibilities include:
- Partner with the France GM, regional teams, and central teams to set a country growth plan and roadmap priorities with clear hypotheses, owners, dependencies, and measurable outcomes
- Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize opportunities that matter most to users
- Run performance marketing tests across relevant channels, creators, and partners; use incrementality, CAC, payback, and LTV metrics to decide what to scale
- Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion; measure incremental impact and iterate with Product, Engineering, Design, and Data Science partners
- Partner with regional Marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests based on the country plan
- Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics, distinguishing incremental user and revenue gains and learnings
- Connect priority use cases, product improvements, and acquisition plans into a coherent journey from first exposure to repeated value
- Run the growth operating cadence with the GM and regional teams, aligning central and local partners on results, trade-offs, dependencies, and next steps
- Build and operate product experimentation capabilities, segmentation, lifecycle/user journeys, performance marketing, and growth platform/tooling that can be scaled across markets
Requirements:
- 10+ years of experience across product growth, data science, or growth strategy and operations, with hands-on execution in a fast-moving technology company
- A user-first track record of turning local research and behavior into product and growth priorities, then shipping improvements with measurable impact
- Strong command of acquisition, activation, retention, and monetization funnels, including technically rigorous experimentation and interpretation
- Practical performance marketing experience across audience, channel, creative, and measurement decisions, and the ability to partner effectively with media specialists
- Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin
- Experience adapting and running campaigns across markets, using local audience behavior, channels, language, and cultural context to improve relevance and performance at scale
- Experience owning growth goals and delivering measurable user or revenue outcomes across product and marketing levers
- The ability to influence and align central and regional teams, translate local needs into scalable approaches, and make progress through ambiguity
