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ServiceTitan is seeking an Integrated Marketing Manager to serve as the execution engine for two flagship brand programs: "State of the Trades," a thought-leadership platform, and Titan Tailgate, a field activation program. This role bridges strategy and execution, owning the full operating cadence from weekly trend posts to annual reports, and managing logistics for regional activation events.
Key responsibilities include:
**State of the Trades Production & Execution**: Execute a weekly-to-annual content calendar covering real-time trends, market shifts, quarterly Market Health Index reports, and annual vertical audience reports. Partner with Market Managers, Data Science, and third-party partners to pull, QA, and package proprietary data. Manage activation and distribution across channels—infographics, social posts, webinars—ensuring maximum impact and reporting on program effectiveness.
**Titan Tailgate Execution**: Plan and execute regional tour cadence, support account targeting and prospecting, manage vendor and logistics relationships (production, signage, swag, travel, on-site execution). Coordinate cross-functionally with Sales, Field, and Events teams to build agendas and drive pipeline impact. Track closed-won and pipeline influence by stop, capture sentiment, and inform future regional planning.
**Strategic Impact & Collaboration**: Enable Sales and Field teams to activate brand content across channels and nurture cadences. Ensure brand consistency in partnership with Brand Marketing. Manage external vendor and agency relationships and evaluate partnership opportunities.
Success is measured by pipeline and revenue impact, program efficiency, content velocity, reach and engagement, and customer/prospect sentiment.
The ideal candidate brings 6-8 years of horizontal marketing experience with a track record of scaling programs and operating cross-functionally. You're a systems builder who designs repeatable processes and workflows. You have hands-on experience operationalizing AI in complex environments and are fluent with marketing, sales, and data systems (Salesforce, Snowflake, Airtable, modern AI tools). Strong cross-functional influence, partnership skills, and a revenue orientation balanced with judgment about long-term leverage are essential.
