SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 120,000 - 160,000 / annual
Norm AI is an agentic law company that has pioneered Legal Engineering—a process enabling lawyers to build and supervise domain-specific AI agents using proprietary no-code software tools. The company serves a client base with combined assets under management of $30 trillion and operates both as a technology platform and through Norm Law, LLP, an affiliated AI-native law firm.
The Integrated Marketing Manager will design, orchestrate, scale, and measure integrated marketing campaigns that drive demand, engagement, and revenue with target clients. This role sits at the intersection of strategy and execution, requiring the ability to build cohesive buyer journeys across digital, events, content, and account-based marketing channels.
Key responsibilities include:
- Designing and leading integrated campaigns across key audiences, establishing scalable frameworks that connect digital, events, content, and ABM channels into cohesive buyer journeys
- Creating and implementing comprehensive campaign programs including thought leadership initiatives, paid programming, nurture streams, executive engagement programs, and ABM activations
- Collaborating cross-functionally with Marketing, GTM, and Norm Law teams to align campaigns with company-wide strategy
- Ensuring consistent messaging and positioning across all campaign touchpoints
- Managing campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver on time and on budget
- Driving continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization
The role expects all team members to be fluent in AI, actively using AI tools in day-to-day work to support thinking, creation, and problem-solving. Candidates should be prepared to demonstrate concrete examples of AI usage, tools, workflows, and outcomes throughout the interview process.
Success milestones: By 30 days, develop understanding of Norm's GTM model, business priorities, and audiences while building stakeholder relationships. By 60 days, present a prioritized integrated campaign plan with channel recommendations and optimization areas. By 90 days, establish a clear roadmap and move the first priority program into execution.
Work model is hybrid with 3-4 days per week in-office expectation and occasional travel (approximately 30%) for events, conferences, partnerships, and on-site production.
Requirements:
- 3-5+ years of experience in demand generation, integrated marketing, or campaigns
- Demonstrated track record of successfully building and scaling integrated campaign programs spanning digital, events, content, and ABM channels
- Strong analytical skills and data-driven approach to campaign optimization and attribution
- Strong project management skills with experience managing complex, multi-channel campaigns simultaneously
- Comfort with ambiguity and ability to thrive in fast-paced, evolving environments with bias for thoughtful action
- Creative and strategic thinking; ability to turn vague ideas or goals into concrete, compelling plans and execute them
Nice to have:
- Familiarity with AI, legal technology, regulation and policy, or other complex enterprise categories
- Experience scaling integrated marketing programs across channels
- Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with passion to excel in new ones
