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Salary: USD 150,000 - 190,000 / annual
fal is a generative media ecosystem providing infrastructure, tools, and model access for AI products at scale. The company serves developers and enterprises with a unified platform combining high-performance inference, orchestration, and observability.
You will build and own fal's influencer and UGC program end to end. This role sits on the Marketing team and works closely with external partners. Your responsibilities include:
• Manage fal's influencer and UGC strategy and program overall
• Build a curated network of creators, AI filmmakers, designers, and creative technologists who align with fal's vision
• Own creator partnerships from sourcing and outreach through briefing, negotiation, content review, and measurement
• Develop long-term relationships with creators who become recurring collaborators and genuine advocates
• Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts
• Maintain a high creative bar across all content associated with fal
• Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships
• Identify strong creator content and amplify what works
The program prioritizes quality over quantity—you're building a curated network of genuinely great creators who understand fal's mission, not flooding feeds with sponsored content. You should have exceptional taste, a high creative bar, and strong instincts for creator-brand fit.
REQUIREMENTS:
• Experience building and running influencer, creator, or UGC programs end to end
• Exceptional creative taste and a high bar for quality across creators, concepts, and content
• Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube
• Strong understanding of generative media and the emerging AI creator ecosystem
• Experience sourcing, briefing, negotiating with, and managing creators directly
• Strong instincts for creator-brand fit and judgment to prioritize quality and originality over follower count or volume
• Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships
• Highly organized, resourceful, and comfortable managing multiple partnerships simultaneously
NICE TO HAVES:
• Existing network across generative AI, AI filmmaking, design, or creative technology
• Experience with affiliate programs, whitelisting, or partnership ads
• Experience as a creator or on the talent/management side
