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Roblox is seeking an Influencer Marketing Coordinator to support influencer content creation and relationship-building in Spanish-speaking regions, particularly LATAM markets. You will work alongside the Head of Influencer Marketing to develop and execute local marketing campaigns, identify and nurture relationships with top Roblox influencers, organize community events, and track the performance of influencer programs.
Key responsibilities include strategic planning and execution of influencer campaigns tailored to local markets, outreach and relationship management with content creators at both individual and group levels, proactive and reactive support for influencers, and analytics-driven performance tracking.
The role is based in São Paulo with hybrid flexibility: Tuesday, Wednesday, and Thursday in-office, with optional presence on Monday and Friday.
REQUIREMENTS:
- Bachelor's degree, preferably in Marketing, Advertising, Management, or Business Administration
- 4+ years of marketing experience, ideally with social media campaigns and influencer activations
- Native Spanish fluency to build relationships with content creators and deep understanding of regional cultural nuances, slang, and digital trends across LATAM tier-1 markets
- Operational mindset with strong attention to detail and process orientation
- Knowledge of local social media channels and platforms
- Demonstrated ability to identify and react to local cultural and social media trends
- Direct experience working with content creators/influencers in brand or brand campaign contexts
- Fluent English to translate materials and communicate with global teams
- Strong analytical and problem-solving abilities
