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PropHero is an AI-driven marketplace transforming property investment, backed by global VCs and founded by McKinsey alumni. The company is expanding and seeking an Influencer & Creator Partnerships Executive to help build and scale one of its fastest-growing acquisition channels: creator and influencer marketing.
You will work closely with the Partnerships Lead and Marketing Manager to identify relevant creators, build relationships, coordinate collaborations, and turn content opportunities into measurable business results.
Key responsibilities include:
- Scout and identify new creators: Research influencers, micro-influencers, UGC creators, newsletters, and emerging profiles relevant to PropHero and its target audiences.
- Manage the creator pipeline: Qualify profiles, maintain the database, manage conversations, and coordinate next steps.
- Support partnerships: Reach out to creators, introduce PropHero, follow up on opportunities, and support collaboration agreements.
- Coordinate content campaigns: Develop briefs, coordinate content creation and publication, and ensure deadlines and deliverables are met.
- Stay close to content and trends: Monitor platforms, creators, and emerging formats to identify new opportunities and bring fresh ideas to the team.
- Track performance: Monitor reach, engagement, traffic, leads, and customer acquisition to understand what works and optimize the channel.
- Support media communications: Identify relevant national and local media, podcasts, and newsletters; support the team in coordinating interviews, press releases, and visibility opportunities.
- Collaborate across Marketing: Work closely with Social, Content, Performance, PR, and Sales teams to align creator activity with broader marketing and commercial goals.
The company values curiosity, entrepreneurial spirit, collaboration, exceptional performance, ownership, and meaningful outcomes. You'll join a diverse, global team with opportunities for continuous learning and career growth in an early-stage, fast-growing startup.
REQUIREMENTS:
- 2+ years of experience in marketing, content, social media, influencer marketing, partnerships, or similar role (agency experience highly valued)
- Genuine passion for content and creators; naturally follow social media trends and understand what makes content engaging
- Strong organizational and communication skills; reliable, structured, comfortable managing multiple conversations, campaigns, and deadlines
- Proactive and entrepreneurial mindset; spot opportunities, take initiative, turn ideas into action
- Creative but execution-oriented; comfortable with both ideation and implementation details
- Analytical mindset; comfortable working with basic performance data to understand what works
- Experience with Instagram, TikTok, YouTube, LinkedIn, newsletters/Substack, or creator platforms
- Advanced English proficiency (required for internal communication)
