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Salary: USD 160,000 - 200,000 / annual
Airbnb is seeking a Host Communications Strategy Lead to own positioning, messaging, and launch communications for new features, products, and community updates targeting the platform's 5+ million hosts. This role blends product marketing and strategic communications to drive adoption of key initiatives, foster host success, and build trust in Airbnb as the platform of choice for hosts worldwide.
In this role, you will establish engagement and business goals for key announcements and campaigns, working with analysts and data scientists to develop KPI and measurement frameworks. You'll develop comprehensive campaigns, draft messaging frameworks and positioning decks, and oversee execution across multiple channels including email, social, in-product messaging, and the Community Center. You'll identify key host segments and audiences, building tailored plans that resonate with their needs and pain points.
You'll partner with channel owners (Community Center, Resource Center, social, customer experience, email) to define editorial approaches and manage campaign-related feedback. You'll develop both proactive and reactive communications plans, report on reach and engagement metrics, and champion the host perspective in all strategic decisions. The role requires serving as both an individual contributor and a cross-functional leader, overseeing creative collaboration between product design, content strategy, community, and marketing teams.
Key responsibilities include translating complex product features and community policies (reviews, fees, cancellation policies) into clear, compelling narratives; managing creative agencies and production; conducting user research and testing to inform strategy; and driving initiatives across a matrixed organization.
REQUIREMENTS:
- 10+ years of marketing or communications experience at a world-class tech company or startup (platform or community-driven business experience preferred)
- Best-in-class verbal and written communication skills; strong writing background and editorial acumen required
- Ability to translate complicated product features and complex policies into clear, compelling narratives
- Writing samples and/or portfolio of work to share
- Proven ability to lead and drive initiatives across matrixed organizations, solve problems, and influence cross-functional teams
- Experience managing through cross-functional teams
- Versed in product strategy, design, and development principles and processes
- Experience managing creative agencies and leading creative production
- Ability to conduct, synthesize, and apply user insights, research, and testing to marketing strategy
- Passion for Airbnb's mission; being an Airbnb host is preferred
- Must be based in California or PST time zone
