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Fever is a global tech platform for culture and live entertainment, operating in 55+ countries with 300M+ monthly users. Secret Media Network (SMN), part of Fever, is a digital media group with city-focused properties including Secret London, Secret NYC, Secret LA, Secret Chicago, Secret Sydney, Lisboa Secreta, Paris Secret, Madrid Secreto, Barcelona Secreta, and more.
As Head of Sponsored Content, you will lead SMN's business generation and partnerships ecosystem, driving commercial growth through strategic, creative, and data-driven approaches. This is a leadership role that bridges creative strategy, content distribution, and commercial performance.
Key responsibilities include:
**Drive Commercial Growth**: Lead development of commercially driven content strategies across branded content, sponsorships, events, and integrated marketing programs. Partner with sales, creative, editorial, and product teams to develop compelling client solutions that combine storytelling with measurable business outcomes. Identify new revenue opportunities through innovative content formats, strategic partnerships, and emerging commercial products.
**Lead Creative & Business Transformation**: Shape the evolution of the content organization into a commercially minded creative business. Design workflows and collaboration models that enable faster, more effective teamwork between creative, commercial, and editorial functions. Inspire and coach regional teams to think strategically about audience engagement, creative excellence, and commercial impact.
**Champion Integrated Campaign Excellence**: Develop scalable frameworks for branded content and integrated campaigns from concept through execution. Bring an agency mindset to campaign development, connecting audience insights, creative ideas, and client objectives. Foster a culture of experimentation, collaboration, and continuous creative improvement.
**Optimize Performance & Growth**: Use audience insights and performance data to inform creative decisions and improve campaign effectiveness. Test new approaches, measure impact across the customer journey, and translate learnings into scalable best practices. Ensure all activations deliver measurable business outcomes and contribute to event conversion and revenue growth while maintaining brand voice and global coherence.
