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Qualtrics is seeking a Head of Public Relations to lead all aspects of the company's global PR strategy and oversee a dedicated team of PR professionals. This role sits within the global marketing organization and reports to senior leadership.
Key responsibilities include developing and executing comprehensive public relations strategies aligned with business objectives to enhance brand visibility, reputation, and thought leadership. You will cultivate and maintain relationships with key media outlets, journalists, and influencers, proactively pitching stories and securing coverage that highlights Qualtrics' innovations.
As a people leader, you will manage, mentor, and develop a high-performing PR team while overseeing global agency partnerships. You'll set goals, conduct performance evaluations, and foster a collaborative environment that drives results.
Additional responsibilities include developing and managing crisis communication plans to address potential reputation risks, collaborating with content and marketing teams to create compelling press releases and communication materials, planning and executing media events to promote thought leadership, and tracking PR performance metrics to provide regular reporting to senior leadership on media coverage, sentiment, and brand impact.
You will work closely with executive leadership, product marketing, customer success, and corporate communications teams to align global messaging and amplify executive thought leadership across key markets. The ideal candidate brings strong background in public relations, excellent communication skills, proven leadership experience managing teams, and ability to thrive in a fast-paced, dynamic environment. Experience with media relations, crisis communication, and analytics-driven PR measurement is essential.
