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Tide is a fintech platform serving over 2 million SMEs globally across the UK, India, Germany, and France. The company offers business accounts, banking services, and integrated administrative solutions including invoicing and accounting. Tide has raised over $300 million in funding and employs 3,000 people across offices in London, Sofia, Belgrade, Bucharest, Vilnius, Hyderabad, Gurugram, New Delhi, Berlin, Paris, and Luxembourg.
You will lead the Membership Plans and Subscriptions platform as Head of Product, owning the strategy, vision, and roadmap for this critical revenue and retention driver. This role sits within the Member Engagement Marketing (MEM) product group and is central to defining how Tide structures, prices, and delivers value to members as the company scales globally.
Key responsibilities include:
- Owning the end-to-end strategy and roadmap for global Membership Plans, delivering a scalable, high-quality member experience
- Defining, evolving, and optimizing subscription tiers, benefits, and pricing models using customer insights and data
- Leading product delivery from discovery through execution across the full subscription lifecycle (sign-up, upgrades, renewals, downgrades, cancellations)
- Partnering cross-functionally with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver measurable business outcomes aligned to company OKRs
- Championing best-in-class user experience with focus on clarity, transparency, and consistency across all membership touchpoints
- Mentoring and supporting Product Managers as the team scales
- Leveraging qualitative and quantitative insights to improve retention and long-term member value
You will work in a flexible hybrid model with regular in-person collaboration at the London office, supporting both remote and on-site work as needed.
REQUIREMENTS:
- 10+ years of product management experience with proven ownership of subscription, membership, or product-led growth initiatives
- Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes
- Excellent cross-functional leadership with ability to influence senior stakeholders across technical and commercial teams
- Customer-first, outcome-driven mindset focused on delivering meaningful, high-impact member experiences
- Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans
- Clear, confident communicator able to articulate product vision and trade-offs to diverse audiences
- Experience building scalable, global products with awareness of local market and regulatory considerations
