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Superhuman (which now includes Grammarly) is seeking a Head of Product Marketing, Self-Serve Growth to lead product marketing strategy for the Superhuman suite's self-serve growth engine. Reporting to the Head of Growth, Self-Serve, you will define how millions of users discover, adopt, and expand their use of Superhuman's AI productivity platform—which includes writing assistance, collaborative workspaces, inbox management, and proactive AI agents.
You will lead and develop a team of product marketers while building the operating model for this critical function. Working closely with Growth, Product, Lifecycle Marketing, Sales, and Business Unit PMM leaders, you'll synthesize customer, market, and competitive intelligence into cohesive cross-product experiences and scalable growth programs.
Key responsibilities include:
- Setting product marketing strategy across acquisition, activation, conversion, and expansion using persona-led positioning to connect individual products into a seamless suite journey
- Building deep understanding of priority audiences and their paths to value; synthesizing research into segmentation, positioning, and go-to-market recommendations
- Owning the audience and use-case roadmap for suite-level solutions marketing with accountability for measurable adoption and growth outcomes
- Defining how users discover, adopt, and purchase additional products; identifying friction points and expansion opportunities
- Establishing clear operating model with Business Unit PMMs around ownership, decision rights, and shared priorities
- Instituting measurement and experimentation frameworks using activation, conversion, retention, expansion, and lifetime value metrics
- Representing Self-Serve Growth PMM across Product, Growth, Lifecycle Marketing, Sales, and PMM leadership to align roadmaps and investment
- Creating structured narratives communicating strategy, research, performance, and trade-offs; establishing operating rhythms and accountability
- Driving persona-oriented multi-product seasonal campaigns from conception through execution and measurement
- Hiring, leading, and developing a high-performing product marketing team; setting priorities and supporting growth
Superhuman offers a hybrid working model with flexibility for focus time and in-person collaboration. The company empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide.
QUALIFICATIONS:
- 10+ years in Product Marketing or Growth, including direct people leadership experience, ideally at a B2C SaaS or PLG company
- Track record of building or leading high-performing product marketing teams
- Experience setting product marketing strategy within a PLG or self-serve business
- Deep expertise in audience segmentation, customer research, positioning, and go-to-market strategy with ability to turn insight into measurable growth
- Strong fluency in product and growth analytics, including ability to define success metrics, interpret user behavior, and use data to guide strategy and investment
- Exceptional storytelling and positioning instincts with record of developing differentiated narratives and coaching that skill in others
- Ability to create clarity and momentum in ambiguous environments, setting direction before all inputs are known and adapting as business evolves
