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Hilo by Aktiia is a venture-backed healthtech scale-up (€96M+ raised) developing the world's only medically accurate, cuffless, continuous blood pressure monitor for daily life. The device is CE Marked as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the US. The company is remote-first, headquartered in Neuchâtel, Switzerland, with a mission to eliminate deaths and damage from high blood pressure.
As Head of Performance Marketing, you will own Hilo's paid acquisition engine across Meta, Google, and Amazon, managing an annual budget of approximately €7.8M with significant growth expected. You will not execute every campaign yourself, but rather own performance outcomes, challenge assumptions, improve measurement, and ensure every euro spent delivers maximum impact.
Key responsibilities include: owning acquisition performance across all three channels; managing and challenging agency partners to deliver best-in-class results; making data-driven investment decisions across channels; identifying and testing new growth opportunities; developing AI-powered workflows to improve reporting, planning, optimization, and decision-making; automating repetitive processes; building and evolving attribution and CAC models; establishing incrementality testing frameworks; and partnering across Finance, Brand, Analytics, and Tracking teams.
You should have significant experience owning paid acquisition performance in DTC, subscription, marketplace, or consumer internet businesses; a track record from a top-tier company or team; deep expertise in Meta advertising and strong understanding of Google channels; experience managing substantial paid marketing budgets; proven ability to scale channels while improving efficiency; strong commercial and analytical thinking; experience managing external agencies; practical experience with AI tools for marketing; and comfort in fast-moving, high-growth environments.
Nice-to-have qualifications include Amazon advertising experience, subscription/recurring revenue business experience, healthcare/medtech/pharma industry experience, incrementality testing framework experience, and familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools.
Success in the first 30 days means understanding the acquisition ecosystem, establishing relationships with stakeholders and agencies, and identifying quick wins. Within the first year, you should deliver measurable improvements in acquisition efficiency, strengthen measurement and experimentation capabilities, build scalable AI-enabled workflows, and position the business to confidently scale acquisition investment.
