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Melotech is a media and entertainment company using technology to create content that has been consumed for over 4 billion minutes globally in 24 months. Founded by entrepreneur Soheil Mirpour and backed by top-tier VCs (Cherry Ventures, Speedinvest, GFC) and angels from Spotify, Blackstone, and KKR, the company is seeking a Head of Performance Marketing to lead all paid advertising efforts.
In this role, you will own the strategy and execution of performance marketing across all major platforms—Facebook, Instagram, YouTube, Google, TikTok, Snapchat, and emerging channels. Your core mission is to scale customer acquisition and revenue through data-driven paid campaigns. You will develop comprehensive brand, targeting, and content strategies optimized for paid marketing; set up and manage hundreds of simultaneous promotional campaigns; build and scale creative production workflows leveraging AI to generate content variations at speed; conduct large-scale A/B testing to maximize reach, conversion, and revenue; stay ahead of platform trends to lead rather than follow in creative execution; and manage external partners and collaborate with engineering to optimize systems and processes.
This is an early-stage role where you will work autonomously alongside the founder and core team. Your decisions directly influence company trajectory. The company operates with flat hierarchies, remote-first culture with regular global offsites, competitive salaries, and equity ownership.
REQUIREMENTS:
- Degree in Marketing, Business, Mathematics, or related quantitative field
- 3+ years of hands-on performance marketing experience, preferably in creative industry or entertainment marketing
- Expert-level proficiency across Facebook Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads
- Proven track record managing 100+ simultaneous campaigns and conducting large-scale A/B testing on audio/video content
- Strong analytical skills with ability to interpret streaming data and make rapid campaign optimization decisions
- Self-directed approach thriving in fast-paced, metric-driven environments
- Passion for music, video, or social media
- Hard-working, ambitious, and persistent mindset
