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Salary: EUR 60,000 - 0 / annual
CloudTalk is a global AI-powered business calling platform trusted by 30,000+ professionals at companies like Nokia, Revolut, Glovo, and Uber. Operating in 160+ countries and backed by $35.3M in funding, the company is scaling toward $100M ARR with a ~200-person team.
You will own paid acquisition strategy and execution as Head of Performance Marketing, reporting directly to the CMO. This is a player-coach role managing a €5M annual budget across Google Ads, Bing Ads, Meta, Reddit, and emerging channels. You'll lead one senior PPC specialist while remaining hands-on: building campaigns, writing ad copy, testing landing pages, and optimizing bids yourself.
Key responsibilities include:
- End-to-end paid media strategy and execution across all major platforms
- Budget allocation and defense of the €5M yearly spend based on SQL value generation
- Building and defending an attribution model that ties spend to qualified pipeline, not just MQL volume
- Developing one senior PPC specialist through coaching while staying actively involved in campaign execution
- Owning analytics and tracking infrastructure (Dreamdata) to connect ad spend to pipeline and revenue
- Cross-functional partnership with Sales, RevOps, and Marketing to close the loop between spend and revenue
You'll be measured on ROAS against SQL value: how much pipeline value each euro of spend generates once a lead becomes a qualified opportunity.
Ideal candidates bring hands-on B2B SaaS paid media experience managing multi-million-euro budgets, deep current expertise across Google, Bing, Meta, and Reddit platforms, proven track record optimizing for pipeline and revenue metrics (not just lead volume), strong analytics and tracking background with hands-on Dreamdata or similar attribution platform experience, genuine player-coach mindset, business-fluent English, and comfort working directly in GA4, spreadsheets, and BI tools.
