SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 248,000 - 341,000 / annual
Faire is a technology wholesale platform connecting independent retailers globally with products from around the world. The company operates a two-sided marketplace using tech, data, and machine learning to serve a multi-hundred-billion-dollar wholesale market.
You will lead Faire's paid marketing function as Head of Paid Marketing, owning strategy, budget, and measurement across all paid channels including search, social, affiliates, display, audio/podcasts, and video/CTV. This is a hands-on leadership role where you will drive efficient customer acquisition and retargeting at scale in service of ambitious global growth goals on both the retailer and brand sides of the marketplace.
Key responsibilities include:
- Own and scale global paid acquisition across both marketplace sides to $xxM annually while hitting target payback/efficiency thresholds; serve as primary executive stakeholder for paid performance
- Define and communicate paid's long-term strategic roadmap to executives; build resourcing and investment framework to address channel consolidation, global competition, customer TAM, and brand awareness
- Build a best-in-class retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed users; partner with Ads Pillar team on brand-funded offsite retargeting monetization
- Diversify and de-risk the paid channel mix by testing and scaling new channels with clear incrementality evidence and Finance & Strategy alignment
- Build measurement and attribution infrastructure (incrementality testing, MMM, multi-touch attribution) to make confident investment decisions in upper-funnel and brand media
- Hire, coach, and retain a best-in-class paid marketing team; establish AI practices including self-serve workflows to automate core processes and compound experimentation velocity
- Partner closely with Creative and Product leads to build high-velocity A/B testing spanning creative messaging, customer needs, and user segmentation
- Partner with Engineering leadership to harden data pipelines (tracking, tagging, feeds, attribution); audit and onboard external vendors/agencies
Hybrid arrangement: 3 days per week in office (Tuesdays, Thursdays, plus one flex day), with flexibility to work remotely up to 4 weeks annually.
Qualifications:
- 12+ years of experience in performance/paid marketing with deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
- Track record scaling paid acquisition budgets (7–8 figures annually) while hitting efficiency/payback targets in a fast-growing company
- Superb written and oral communication skills; able to represent performance, risk, and opportunity crisply to senior leadership
- Proven track record partnering with creative and product teams to build high-velocity A/B testing culture across core and experimental channels
- Proven people leader who has hired, developed, and scaled a high-performing paid marketing team; comfortable as both strategic leader and hands-on operator
- Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution); comfortable partnering with data science/analytics on experiment design
- Experience using AI to automate and scale paid marketing testing and operations (creative testing, audience testing, bidding signal testing, keyword signal testing) — treats this as day-to-day practice, not optional
- Experience evaluating, onboarding, and managing external MarTech vendors or agencies
- Exemplary budget ownership with strong Finance partnership to define forecasting and performance narrative across multiple channels and segments
- Comfortable operating with ambiguity in a fast-growing, evolving organization
- Excited and authentically motivated by Faire's mission
- Genuine, empathetic, humble, and kind team player and cross-functional collaborator
Bonus experience:
- Leading brand awareness or upper-funnel campaigns; comfortable making the case for expanded investment with senior stakeholders
- Two-sided marketplaces or products aimed at small business owners
- International/global paid marketing at a public company
- Strong opinions on creative messaging and brand aesthetic; opinionated about AI for creative experimentation in paid contexts
- Partnering with Engineering to harden data pipelines and tracking infrastructure
