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Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Kraken Pro serves serious traders with spot trading, margin, futures, staking, and OTC services. The company is seeking a hands-on Head of Organic Growth to own discovery and conversion for Kraken Pro, transforming how curious traders become active users.
In this role, you will own the complete organic acquisition strategy across SEO, content, social, community, referrals, and partnerships. You'll map the funnel from first touch to first trade, identifying drop-off points and optimization opportunities. Working closely with Product and Design, you'll audit and improve landing pages, sign-up flows, onboarding, and in-product moments—recognizing that great acquisition fails in poor UX.
You'll build organic channels as brand-building vehicles, understanding that reach is easy to buy but trust is what makes traders stay. You'll use Kraken Pro like a trader, deeply understanding its competitive strengths and translating them into growth levers. Leading a lean, scrappy team, you'll set direction, coach, and unblock while staying hands-on enough to ship, test, and iterate. You'll run continuous experiments across channels and funnel steps, doubling down on what works and killing what doesn't.
You'll build clear dashboards and insights showing leadership what's driving growth and what to do next. You'll also partner with Legal and Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
REQUIREMENTS:
- 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading, or gaming, with experience in a player-coach role leading a small team
- Product savvy: understand how products work, why people use them, and how to turn features into growth
- UX instinct: spot friction in flows and brief Product and Design on fixes
- High AI competency to multiply impact and keep up with demand
- Analytical rigor with funnels, cohorts, attribution, and experimentation; ability to turn data into decisions and clear stories
- Speed under pressure; comfort with fast-moving markets and minimal approval cycles
- Range as a marketer across SEO, content, social, lifecycle, and partnerships; ability to direct work and roll up sleeves when needed
- Taste in knowing which channels and tactics to pursue or avoid
- Familiarity with trading culture and trader language
- Strong communication and leadership skills to align cross-functional teams around shared growth goals
