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Salary: USD 186,400 - 248,533 / annual
Symmetry Software, a Gusto subsidiary and AI-native payroll infrastructure company, is seeking a Head of Marketing to lead enterprise B2B marketing efforts. Symmetry powers payroll processing for over 64 million workers annually through integrated payroll tax APIs, software tools, and AI-driven tax compliance solutions.
In this leadership role, you will develop and execute comprehensive marketing strategies aligned with Symmetry's business objectives, ensuring consistent brand positioning in the enterprise market. You will oversee multi-channel demand generation initiatives targeting B2B enterprise clients, implement effective lead nurturing programs, and drive customer lifecycle marketing to enhance retention and identify upsell opportunities.
You will build and mentor a high-performing marketing team spanning demand generation, product marketing, digital marketing, sales enablement, analytics, and lifecycle marketing—all with AI integrated at the core. You'll strengthen Symmetry's digital presence through strategic campaigns, SEO optimization, and compelling content while providing sales teams with impactful collateral and training to communicate technical product value.
Key responsibilities include leveraging data analytics to inform marketing decisions, optimizing campaigns for ROI, enhancing customer experiences, and owning Symmetry's brand positioning and messaging. You will operate in both a strategic leadership and hands-on builder capacity, reporting to the Head of Symmetry.
The role is hybrid based in Scottsdale with expectations to work from the office approximately 2-3 days per week. Remote work from other locations is possible with approval, requiring a secure and reliable internet connection.
**Requirements:**
- 12+ years of B2B marketing experience, preferably in enterprise technology with focus on technical products, APIs, and SDKs; AI-native builder mindset required
- 5+ years of proven success building and leading enterprise marketing teams across multiple disciplines, with track record of driving revenue growth
- Strong understanding of digital marketing strategies, content marketing, and marketing automation tools with analytical mindset and data-driven decision-making capability
- Technical acumen: experience marketing AI, API, and SaaS products built for developers; ability to convey complex technical concepts to diverse audiences
- Excellent verbal and written communication skills with diverse internal and external stakeholders
- Bias for action with grit, willingness to roll up sleeves, hands-on support to team, entrepreneurial player/coach mentality
- Track record of executing high-quality work against complexity and limited resources; strong cross-functional collaboration skills
- Bonus: prior payroll or fintech experience
