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Port is an Agentic SDLC Platform that helps engineering teams build, govern, and operate the software development lifecycle. Following a $100M Series C funding round, the company is in a phase of significant growth and global expansion.
You will serve as Head of Marketing Operations, reporting directly to the Sr. Director of Demand Generation. This is a strategic operational leadership role responsible for building, scaling, and optimizing Port's marketing technology stack and revenue infrastructure.
Key responsibilities include:
**Funnel Optimization**: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
**Digital Channel Management**: Execute and optimize digital channel campaigns across email, paid media, paid social, search, and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
**HubSpot Marketing Operations**: Serve as the primary marketing point of contact for HubSpot, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
**Analytics & Reporting**: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
**Cross-Functional Alignment**: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
**Marketing Technology Ecosystem**: Own evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
**People Management**: Manage a distributed global team; set clear goals and performance metrics; drive accountability; provide coaching and development; create processes that enable team effectiveness across geographies and functions.
**Operational Project Management**: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.
**Requirements**: The posting does not explicitly state years of experience, required certifications, or formal education requirements. However, the role expects expertise in HubSpot marketing operations, Google Analytics 4, multi-touch attribution modeling, martech stack management, and team leadership across distributed global teams.
