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Fireworks is a Series D AI platform company (valued at $17.5B) backed by NVIDIA, Sequoia, Benchmark, and others, enabling enterprises to build, train, and serve specialized AI models tailored to their data and workflows.
As Head of Marketing Operations, you will build and scale the operational infrastructure that transforms Fireworks' marketing into a predictable, auditable pipeline engine. This is a director-level role reporting to the SVP of Marketing, owning five critical domains:
**Marketing Technology & Architecture**: You own the end-to-end marketing tech stack—selection, implementation, integration, and data governance. This includes the marketing automation platform (HubSpot/Marketo), CDP or warehouse-native decisions, Salesforce integration, and enrichment layers. Success is measured by stack reliability, total cost of ownership, and speed of program launch.
**Operating System & Program Management**: You run the marketing team's operating rhythm: annual/quarterly planning, OKR tracking, weekly business reviews, and cross-functional program management across demand gen, product marketing, content, and brand. You own the marketing budget model, vendor contracts, headcount planning support, and prioritization frameworks. You are the connective tissue enabling the team to scale faster and stay aligned.
**Lifecycle & Lead Management**: You own the full funnel from anonymous visitor through closed-won, including lead scoring, MQL/PQL definitions, SLA enforcement, and sales handoff. You drive operational rigor around routing, nurture, and re-engagement, measured by SDR conversion lift and clean handoff metrics.
**Attribution, Reporting & Analytics**: You own marketing analytics, attribution methodology, and executive/board dashboards. This includes pipeline attribution, channel ROI, and quarterly performance reviews. Success is measured by leadership confidence in the numbers and speed of data-informed decision-making.
**Data Governance & Compliance**: You own data hygiene, privacy compliance (GDPR, CCPA, emerging US state laws), and governance models that keep the database trustworthy at scale. Success is measured by data quality scores, deliverability rates, and zero material compliance incidents.
You will NOT own campaign creative/execution (Demand Gen leader), sales technology/territory design (Sales Ops), or product analytics/PLG instrumentation (Product/Data teams).
The role is hybrid with a primary base in San Mateo, with periodic travel for team onsites and planning sessions. A flexible cadence will be established that works for the team and role.
