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Zenjob is an AI-powered marketplace platform connecting companies with flexible temporary workers. Founded in 2015, the platform serves over 40,000 students and 1,000+ partner companies across logistics, retail, and hospitality in major German cities.
You will lead Zenjob's marketing function during a critical strategic transformation phase. The marketing team has been recently restructured, and you will provide strategic direction, organizational structure, and operational excellence to drive sustainable market growth.
Key Responsibilities:
- Develop and execute comprehensive marketing strategy, advancing foundational work into the next growth phase
- Build and shape the newly assembled marketing team, establishing modern workflows, efficient processes, and clear organizational structures
- Serve as the voice of the brand and customer perspective in cross-functional strategic planning and steering meetings, influencing company-wide decisions
- Design and implement smart, budget-efficient marketing initiatives that rely on strategic creativity and ideation rather than large media spend
- Report directly to the COO, ensuring tight alignment between marketing objectives and overall operational and commercial vision
You will manage direct reports in Brand, CRM, Performance Marketing, and B2B Marketing. The Creative Studio reports to the Brand Lead and provides visual execution. You will work closely with dedicated Analytics and Research experts embedded in their respective departments.
The role emphasizes hands-on leadership, strategic thinking, and operational execution. Success depends on building internal capabilities, leveraging smart ideas, and fostering strong cross-functional collaboration rather than relying on external agencies.
Requirements:
- Proven visionary brand thinking: ability to recognize untapped brand potential and create distinctive market positioning; deep understanding of target audiences and brand as organizational core
- Extensive leadership experience: demonstrated track record building and shaping teams, establishing structures, and coaching employees through transformation phases
- Full-funnel marketing expertise: deep, practical understanding of synergies between brand, CRM, performance marketing, and B2B marketing
- Resilience and strategic foresight: proven experience in structural build-out work; ability to operate with patience, composure, and strategic endurance when defining new processes
- Multidimensional perspective: familiarity with startup dynamics balanced with proven competence in established, structurally mature organizations; ability to balance agility with corporate professionalism
- Resource-oriented approach: preference for developing internal talent and leveraging smart ideas and internal networks over external service providers
